Analysis On Booz, Allen And Hamilton. Essays - Management Consulting

Analysis On Booz, Allen And Hamilton. Introduction Booz-Allen & Hamilton is one of the world's largest management consulting firms. Traditionally, the firm had decentralized regional offices serving clients independent of other offices. This made cooperation between offices difficult, which was hurting company's overall performance. To overcome this problem they came up with a Vision 2000 plan under which the company was divided into three regions which were further sub-divided (see exhibit 1). This was the first phase of the plan and the company was considering implementation of the second phase which was to globally integrate all the three regions. Advantages of Vision 2000 plan ? The biggest challenge that the company was facing was cooperation between different offices but this problem was solved because of the new compensation plan. ? It made the geographic expansion easier as the offices now shared the staff within the same region. ? The Target Client concept helped the company in developing long-term relationships with the clients which resulted in increasing revenues (see exhibit 2). ? The Mentoring program resulted in development and evolution of better consultants. It also helped the company in serving the personal needs of the consultants and provided as a skill set for mentors to become partners. ? The extensive training programs that consisted of four delivery channels really helped in training and increasing the efficiency of the consultants. ? The globally integrated structure of knowledge sharing through different programs gave the company a competitive edge over its competitors. ? Through the Knowledge On-Line databases, the consultants could get considerable amounts of information about the clients and could also get knowledge and expertise of other consultants from all over the world. These information databases helped consultants serve the needs of clients better with analysis formulated by other consultants. ? Through the knowledge sharing amongst innovation teams, the company used to come up with solutions on particular problems. ? The monitoring of the engagement teams through information professionals also helped in keeping a check on team's performance. Also they helped the team to put the knowledge gained after the engagement for the use of the other consultants in the future. ? Greater integration and communication between teams working on the same client helped in understanding and serving the client better. ? Higher growth in revenues and Profits was achieved against competitors (see exhibit 3). Disadvantages of Vision 2000 plan ? The staffing and planning process became very difficult and complex because the company wanted to give the clients the best consultants possible and tried it's best to match the consultant's expertise to the client's needs. ? Cultural Differences and higher demand for expert consultants also created a problem in the allocation of consultants. ? High cost and inefficiencies were also associated with allocating management. ? Lot of times consultants didn't want to move from their original places of practice to where the client was located and therefore the strain of traveling and moving affected their performance. ? Consultants often wanted to broaden their knowledge by shifting into different industry groups making expertise in one group shorthanded. Recommendations After looking at the above advantages and disadvantages of the vision 2000 plan, I recommend that they should not globally integrate their three regions into one because of the following reasons: ? Already the company is facing problems because of cultural differences and further integration would increase these differences. ? The cost of traveling and communications would increase by further integration because of larger distances. ? The strain of traveling and moving would also increase which would result in high staff turnover and would also affect staff performance. ? Already the staffing and planning process is complex and difficult and further integration would make it worse. ? Without global integration, the company could very well manage the projects of its very important client -IAL all around the world through its advanced communication and knowledge sharing methods. ? The main benefit that is associated with the global integration is that better staff knowledge and expertise can be utilized from all over the world but the company to a large extent is already successful in doing that through its advanced knowledge sharing methods. So instead of globally integrating, I think they should focus on their current strengths such as building long term relationships with their clients, recruiting and retaining more expert consultants and making

How to Score a Six Figure Trucker Payday!

How to Score a Six Figure Trucker Payday! Whatever your reasons are for becoming a truck driver, it’s obvious what one of your goals is while working as one- to get paid! Every truck driver worth his steering wheel dreams of earning a monster paycheck while driving the open road. Want a six-figure annual salary? Keep reading- AllTruckJobs.com helps you map out a route to your dream payday:HustleTruckers aren’t afraid to hustle, which often means working long hours and extra shifts whenever possible. Not only will this up your take-home pay, it’ll make you more valuable to your employer- a great bargaining chip to have when negotiating a pay raise.Be FearlessTake the jobs no one else will take- they pay more for a reason! Jobs that come with an added payload, namely danger, also come with more money. If you’re willing to haul cargo across treacherous icy roads or through dangerous, war-torn countries, you can put yourself in a position to make those six-figures.Be a BossBuy your own rig, become an owner-operator, and you can expect to pull in over six figures. But don’t forget that as an owner you’re also responsible for all associated costs, like rig maintenance, which might eat into your bottom line.Here’s the deal: Earning a six-figure salary as a trucker isn’t going to be easy, especially considering that the average salary is just about half of that ($49,000 in 2014). But where there’s a will, there’s a way!The Road to Riches: How to Earn Six Figures in Truck DrivingRead More at www.alltruckjobs.com

Microsoft India Essay Example | Topics and Well Written Essays - 750 words

Microsoft India - Essay Example Microsoft overhauled its entire marketing strategy in India to be able to gain favor with the Indian customers. It had to abandon its â€Å"one size fits all† principle that was the main strategy of the company and made it a force to be reckoned with in highly developed countries. They had to be more aware of the needs and the capacity of the customers in India and developed ways that will allow them to compete with its extremely cheaper competitors of open source programs and imitations. They had to create a renewed perception in the view of the customers that Microsoft is affordable. More than this, they were able to establish that the company works for them and is flexible to their needs instead of the other way around. Had Microsoft not bent to the market and waited (or demanded) for the status quo similar to that in the US, then its presence in India would be nothing more than superfluous and their market in the country will stagnate sale the few consumers willing to shed what is on their market value exorbitant amounts.They were able to address the issues by creating innovations that help out the people. The retail-base products that they sold by monthly increments was a genius way that was fit for the consumption attitude of the market and the availability of their resources. They have paved the way as a venue for social change especially for their projects that help out schools and small businesses while being able to gain profit and establishing the presence of Microsoft in the country.

Coffee Shop Retailing Essay Example | Topics and Well Written Essays - 2500 words

Coffee Shop Retailing - Essay Example The Starbuck coffee still leads its competitor, Costa in the market share. A survey conducted on the market performance of the two brands showed that Starbucks commanded a market share of 27% compared to Costa which commands 15 % of the market while the rest of the market is being shared between the small companies. In rating the market of the coffee with the substitute beverages, coffee in general comes third behind tea and Juice. 70% of the adults in UK takes coffee, 81% take juice while 83 % of the adult population takes tea (Kolk 2012). 2011 is a year where coffee experienced more innovations in its brands. The culture of taking coffee has been entrenched among the UK consumers and it is considered as the luxury which is affordable to all users. The quality of the product has been greatly improved by innovation through product development. The leading manufacturer of coffee is Nestle UK. The company’s product enjoys a market share of 42%. Basically the presence of instant coffee is the major reason behind success of the Nestle Company in the manufacturing sector. The coffee pods also have contributed to the growth of coffee consumption in general (Kolk 2012). Findings A coffee shop serves not only coffee but also tea, light lunch and some deserts. A local coffee shop can attract a large market by ensuring the frequent customers remains loyal. Commitment is required in order to accomplish a successful marketing. Usually most of the marketing and is done through the interaction with customers. Existing customers invite new customers; coffee shops provide a good social experience among the customers thus it is ideal for interaction. Some common coffee brands in the UK markets includes, Maxwell House coffee, Nescafe, Lavazza, Starbucks, Melitta, Kenco coffee among others. The market of these brands has depended mainly on the marketing of the brand. Retailers benefit from brands which have already established in the market. The main coffee brands in the U K market are Starbucks and the Costa brand. The famously world brand (Starbucks) carries the larger coffee market as compared to the Costa brand. The brand has several outlets throughout the country (Kolk 2012). A part from the coffee business, the coffee offers food together with the coffee, in order to increase income and also increase convenience to the customers. Though selling of food stuffs have been expanding among the coffee shop, the challenge is competitions from the established bakers and other competitors in selling the foodstuffs. Research shows that selling of foodstuffs within the coffee shops has been on the increase in the UK market and therefore the trend in coffee shop development has changed the marketing strategies shops rendering the services Quality of services A successful marketing would start with the kind of products and services being offered. Development of a variety of services would beneficial to the coffee shops than sticking to just offering coffee. Variety of services that are customer friendly benefits in expansion since advertisements is more efficient when done orally. Some the benefits that would ensure more customer base is ensuring the customers comfort. Ensuring that every table has a supply of electricity enables the customers to have a comfortable cup of coffee while using the laptops. Other services which are essential in increasing the customers include introducing live entertainment and uniqueness in provision of services.

Setting up a new refinery in Panama Research Paper

Setting up a new refinery in Panama - Research Paper Example A production plant processes the feedstock of a refinery. A depot, tank farm, is usually located near or at a petroleum refinery and it stores bulk of liquid products. A refinery is considered as a vital part of the downstream end of the petroleum industry. There are very important and major roles played by refineries in development of countries, regions and the world as a whole. Professionals in this field are cognizant of the reality that natural resources are scarce, the importance and desire for practices that are sustainable. They also reckon the need for social fairness in the use of these limited resources. They are therefore tasked with the leading role in designing, planning, building and securing a sustainable future. Refineries act as link between natural resources and the consumer. In their capacity, oil planners must continuously take part in multidisciplinary teams often with other professionals, such as economists, sociologists, and ecologists to address the issues and challenges of sustainable natural resource development. They should therefore advocate economic principles that recognize our environment and natural resources as capital assets. The largest chunk of Panama’s trade transactions take place in the Colon Free Trade zone, the biggest free trade zoned in the world. From the estimates of the Colon Zone Management, this trade region has accounted for 92% of Panama’s exports and 64% imports in during 2007. In 1982, Panama entered into a Bilateral Investment Treaty with the United States. This agreement has been put in place to protect the United States private investment in Panama and also help it in developing its economy. In addition, Panama and the US signed an FTA agreement in 2007 and are under implementation. The United States is by far the principal trade partner of Panama. It accounts for about a third of Panama’s imports and exports. Panama’s major trade partners according to CIA reports for 2009 are as follows: Exports Imports United States 39.2% United States 29.6% Netherlands 10.7% Costa Rica 5% Costa Rica 5.8% China 5% Sweden 5.4% Japan 4.2% The main exports from Panama are; B ananas, Coffee, Shrimp, Sugar and Clothing. The nation is highly dependent of consumer and capital goods. The trade situation has improved significantly owing to the endeavor to expand the Panama Canal that has been under construction since 2007. The project is estimated to be $5.3 billion and is expected to continue the revamping on the trade sector. The number one agricultural export- predominantly controlled by foreigners is bananas. It is followed by shrimp. Panama experienced a decline in exports of about 11% from 1997 to 1998. This was caused by quotas imposed by the EU on banana exports and that banana exports contribute a fifth of all exports. The Free Trade Zone has increased the light industry exports, manufacturing and clothing textiles. On the other hand, Panama has experienced competition from Mexico starting 1996 and has experienced stunted growth since 1998 due to protective tariffs imposed on the country. COUNTRY EXPORTS IMPORTS BALANCE United States 354 1,117 -763 S weden 62 25 37 Costa Rica 41 119 -78 Mexico 24 133 -109 Guatemala 21 62 -41 Spain 13 61 -48 Japan 12 186 -174 Colombia 9 116 -107 Ecuador 4 243 -239 Venezuela 4 222 -218 Foreign firm investment in Panama A foreign firm seeking investment in a large firm would be at an advantage

Analyzing of Economic Data Using Big Data

Analyzing of Economic Data Using Big Data N.Rajanikumar, Dr.A.Suresh babu, Mr.G.Murali Abstract: Big data can help at the e commerce data. The big-picture problems, the economic indicator many investors, business fortunate and judges are rely on are just too outdated by the time they’re out. People â€Å"pitch to the number,† but the world has often moved since it was considered and they won’t know it until the next report comes out. Take, for example, the case of increasing food prices in India and China that are pouring up price rises for a major percentage of the world’s residents. But principle claims to have been seeing the movement shaping up for weeks. Premise is able to capture economic data in close to real-time in some cases or at least much closer to it in others thanks to the technology trifecta of e-commerce, cloud computing and Smartphone’s. However, while e-commerce data is supportive for gauging the prices of certain goods in certain economies, it doesn’t really touch emerging economies where the vast popular of transactions are still local and cash-based. If groceries prices are rising across Asia, for example, that likely income, along with other things, inferior health and less money to spend on non-essential end user goods. That’s where mobile devices come into play in the form of Premise’s Android host. The company has more than 700 contributors in 25 cities, mostly in Asia and Latin America, who go into stores and markets and capture data about exact items on which Premise desires data. â€Å"We use them as sort of detection agents. The contributors take a picture of the item either on the shelf or in a market stall; it syncs with Premise’s servers in the blur; and Premise’s system is then able to extract information from the photos. It can verify information such as price, brand and quality of the items, and even ecological information such as how clean the store is and how stocked the shelves are. Interestingly, but not without warning, the app that con tributors use is only for Android phones. Keywords: Apache Hadoop API Using HDFS, Mapreduce, Pig, Hive, Linux-Unix, windows,Eclips. 1. INTRODUCTION This paper mainly focuses on how to manage huge amount of data and how to analyse the data. The technology used for this is hadoop technology . In this project the data taken is Economic data from various E-commerce websites. Then the data is stored into HDFS( hadoop distributed file system) format in the form of clusters. After the storage is done, then the processing of data can be done based on the user requirements. The processing of data can be done using many modes. Hadoop basically contains many ecosystems which provide different ways of processing or analyzing the data in different environments. There are two basic methods of Hadoop are HDFS and MapReduce. HDFS is used to stock up the data and MapReduce is used to progression the data. In MapReduce we write codes in java to analyze the data in whatever way we want to. The ecosystems in Hadoop are also for processing and analyzing the data. The different ecosystems of hadoop are pig, hive, chukwa, HBase, ZooKeeper, sqoop etc. Here pig, hive and sqoop have been implemented. So the first ecosystem implemented is pig. Pig is scripting language. It can process both structured and unstructured data. In this pig scripts are written on the data to get results. Then hive is a query language, it can handle only structured data. In this queries are written on to the data to analyze it. Then finally sqoop, it is actually a support for hadoop rather than an ecosystem. It is used to transfer data from one data base to other. And after the processing of data the results are displayed. 2. What Is Big Data? Big Data refers to the data sets whose size makes it difficult for commonly used data capturing software tools to interpret, manage, and process them within a reasonable time frame. Big data sizes are a continually moving target, as of 2012 ranging from a few dozen TERABYTES to many PETABYTES of data in a single data set. With this difficulty, new platforms of big data tools are being developed to handle various aspects of big quantities of data. BIG DATA concept means a datasets which continues to grow so much it difficult to manage it using existing database management concept and tools. The difficulty can be related to retrieve the capturing of data, storage, searching and virtualization, etc. The challenges associated with Big Data are the â€Å"4 V’s†: Volume, velocity, Variety, and value. The Volume challenges exist because most businesses generate much more then what their system were designed to handle. The velocity challenge exists if company’s data analysis or data storage runs slower than its data generation. The variety challenge exists because of the need to process difference types of data to produce the desired insights. The value challenge applies to deriving valuable insights from data, which is the most important of all V’s in my view. Fig1. 4V’s of Big Data 3. What is E-Commerce? A type of trade model, or part of a larger business model, that enables a firm or individual to perform business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business. It can be thought of as a more advanced form of mail-order purchasing through a catalogue. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets. Investopedia explains Electronic Commerce: e-commerce E-commerce has approved firms to set up a market existence, or to improve an active market spot, by providing a cheaper and more capable distribution chain for their products or services. 4. Why Big Data is a must in ecommerce The buzz nearby Big Data is far away from being needless. Not only does it permit merchants to gain deeper insights into customer behavior and industry trends, but it also lets them make more precise decisions to improve just about every feature of the business, from selling and publicity, to merchandising, operations, and even customer maintenance. Below are a few more points that deeper explain the impacts of Big data in the Ecommerce empire. From improving customer familiarity to developing better products or marketing campaigns, it’s no question that Big Data is the next big thing for online businesses. 5. Characteristics of Big Data A Big data proposal can give a solution which is planned specifically with the needs of the venture. The following are the basic characters of the Big data: Comprehensive – It should offer a broad platform, and address all three dimensions velocity, volume and variety. Enterprise Ready – It should include the performance, reliability, performance and security features. Integrated – It should enable integration with information supply chain including databases, data warehouses and business intelligence applications. Open Source Based It should be open source technology with enterprise class functionality. Low latency. Robust and reliability. Scalability. Extensibility. Allows adhoc queries. Minimal Maintenance. 6. BIG DATA OFFERS There are many vendors offering BIG DATA Analytics are IBM, KOGNITO, etc. Here in this paper I have discussed about the IBM Platform. Fig -2: IBM Platform of BIG DATA 7. Big Data Challenges There are focal challenges of BIG DATA are data variety, velocity, volume and analytical workload intricacy More number of organizations is belligerent to compact with many problems with the large amount of data. In order to solve this problem, the organizations need to ease the amount of data being stored and develop new storage techniques which can improve storage use. 8. Uses of Big Data for Online Retailers Most minute merchants’ think that Big Data analysis is for well-built companies. In fact, it is essential for minute businesses, too, as they attempt to partake with the larger ones. This becomes even more important as online retailers proceed together with their customers in real time. Note, however, that management large sets of data can increase a site’s load time. A slow site troubles every aspect of the shopping procedure. Here are six uses of Big Data for online retailers. Personalization, Dynamic pricing, Customer service, Managing fraud, Supply chain visibility,Predictive analytics. ‘Big Data’ and e-commerce Tuesday 25 September 2012 9. Conclusion The expansion of information particularly of unstructured dataposes a special challengeas the volumeand diversity ofdata. One of the most promise technologies is the Apache Hadoop and Map Reduce structure for dealing with this big data problem. Big Data is a popular trend in business and in marketing. The concept can indicate different things to different businesses. For ecommerce, retailers should seek to use Big Data to collect big information, if you will, that may be used to make better marketing decisions,. 10. REFERENCES [1] Ecommerce.about.com [2] bloomreach.com/2012/05/ecommerce-challenges-that-can-be-solved-by-hadoop-and-big-data-apps/ [2] Ziff Davis, â€Å"E-Commerce.† Software World, 2003, vol. 30,pp. 207-212. [3] X. J. Tong, W. Jiang, â€Å"Research of Secure System of Electronic Commerce Based on Mix Encryption,† Microprocessors, 2006, vol. 4, pp. 44-47. [4] S. H. Qing, Cryptography and Computer Network Security. Beijing: Tsinghua University Press, 2001. [5] Y. P. Hu, Y. Q. Zhang, Symmetric Cryptography. Beijing: Machinery Industry Press, 2002. [6] S. Z. Guan. Public Key Infrastructure PKI and Certification Authority. Beijing: Publishing House of Electronics Industry, 2002.

Leadership and Management Essay -- essays research papers

1. A. Is there a difference between effective leadership and effective management? Yes, I believe that managers are analytical, structured, controlled, deliberate, and orderly. Leaders are experimental, willing to take chances, visionaries, flexible, unfettered, and creative. These are the differences between management and leaders. B. Someone from the 21st century who I believe is an effective leader is Steven Jobs, of Apple computers. I believe he is an effective leader because he pursues visions even when his competition has a strong hold on the computer industry. He still motivates his people to keep coming up with ideals to stay competitive with Microsoft and not let them run a monopoly on software and patents on computers. His power base is that he senses opportunities and pursues dreams to keep his company competitive. C. A leader of the opposite sex that I think is like Steve Jobs is Martha Stewart. She had a vision to take home decorating and cooking to another level by connecting with millions of homemakers through TV shows and the selling of her products through K-mart. Martha was just pursuing her dreams to play in the corporate world with men. She senses opportunity when she sees it. She had the intuition to make her company a profitable one when her critics told her it would never work. D. I do feel that there is a general pattern of male/female leadership styles because leaders must be able to apply influence, develop people, set examples, inspire people, mana...

Cenralistaion vs Decentalisation

The main decisions are made by senior management, where little authority is passed down the organisation. advantages †¢ decisions are made by experienced people with an overview of the company. †¢ ensures policies are consistent throughout the company. †¢ ensures quick decisions can be made without consultation. †¢ procedures such as ordering and purchasing can be standardised throughout the company, leading to economies of scale. †¢ in times of crisis the firm may need strong leadership by a central group of senior managers. disadvantages (mainly advantages of decentralisation) centralisation reduces the input of the day to day experts, e. g. , the shop floor staff, into the firms decision making. †¢ it risks demoralising branch managers who may feel mistrusted or powerless. Decentralisation Decisions are made by junior management as authority is passed down the organisation, thereby accepting less uniformity in how things are down. There has been a trend in the 1980s and 1990s is to decentralise to provide greater flexibility. advantages †¢ reduces the stress and burdens of senior management †¢ it can empower local managers encouraging them to be more innovated and motivated. it reduces the volume of day to day communication between head office and the branches, therefore giving senior managers the time to consider long term strategy. †¢ subordinates may have a better knowledge of local conditions affecting their areas of work. This should allow them to make more informed well judged choices, e. g. , salespersons have detailed knowledge of customers. †¢ management at middle and junior levels are groomed to take over higher positions. They are given the experience of decision making when carrying out delegated tasks (management development). could allow greater flexibility and a quicker response to changes. If problems do not have to referred to senior management decision making will be quicker. Since decisions are quicker, they are easier to change in the light of unforeseen circumstances. disadvantages †¢ reduction in uniformity may unsettle customers who expect every Sainsbury’s to look the same or for every McDonald’s hamburger to contain just one slice of gherkin. †¢ head office is in a position to measure the success of every aspect of the product and sales mix, therefore its instructions may prove more profitable than local manager’s intuition. Conclusion It is unlikely there will ever be complete centralisation or decentralisation. Certain functions within a business will always be centralised because of their importance, e. g. , decisions about budget allocation are likely to be centralised as they affect the whole economy. The decision to distribute profits is also taken only by a few. Some delegation is necessary in all firms because the limits to the amount of work senior management can carry out. Even if authority is delegated to a subordinate it is usual for the manager to retain responsibility.

Cera Sanitaryware Ltd

CERA SANITARYWARE LTD COMPANY BACKGROUND Cera Sanitaryware Limited (Cera), a Gujarat-based company, was established in 1980. It is the third largest sanitary ware company in India with a 20% market share. Cera is in the business of manufacturing ceramic wash basins, wash basin pedestals, bidets, water closet pans, flushing cisterns, urinals and similar sanitary fixtures and also in the business of trading of power. Its sanitaryware manufacturing plant is located at Kadi in Gujarat. With a production capacity of 2. million (mn) pieces per annum (25,000 tonnes per annum), it is India’s largest sanitaryware plant. It also has wind farms located at Jamnagar and Kutch in Gujarat. PRODUCT PROFILE †¢ Sanitaryware o Premium Collection o Regular Collection o Senator Collection o Wall Hung Basin †¢ Glass Basins †¢ Shower Range †¢ Whirlpool & Bath Tubs †¢ Pozzi Ginori COMPETITORS [pic] INDUSTRY HIGHLIGHTS [pic] PORTER’S FIVE FORCES CONCLUSION Based on Appe ndice 1 The  sanitaryware  manufacturers  in  the  unorganized  sector  continue to enjoy duty exemptions, which is not conducive for  healthy competition.CSL faces a lot of competition from the unorganized sector in Gujarat which is a cause for concern to the company. After studying the Model, we can conclude that Sanitaryware  business completely depends on the development and booming of the Housing and Retail Sector. Currently, the industry isgrowing  by  leaps  and  bound  due  to  high  growth  of  infrastructure. In near future, the great phase of consolidation will start. Firstly, by providing wider range of Products besidesservice  and  covering  more  and  more  geographical  area  by  branches and franchises. SWOT ANALYSIS Based on Appendice 2Recommendations †¢ Need to give full knowledge about product use to customers through advertisement in magazines, newspaper or TV. channel. †¢ Need to make some improve ment in products to satisfy its customer. †¢ There should be all information regarding product use, installation, product features, and emergency repair of product in User Manual. †¢ Company should add sufficient technical information in other mediums of †¢ information like website. So customer can use alternate way for †¢ information. †¢ Company should provide technical expert employee for every specific area.Those can personally solve the problem of customer. †¢ If company is not providing service to its customer timely. Then there should be provision of compensation to its customer PRODUCT MIX [pic] Cera’s product mix  Ã‚  and new marketing strategies: Cera has a mix of products that would cater to all needs of consumer. Cera has top end products like the Senator Collection, the Shower Temples with Jacuzzi features in them. Cera also has the Premium Collection focused at middle end users and the Regular collection which includes the Indian E WCs as well as European EWCs for the lower end customers.In Bath Fittings, the Single Lever Bath fittings are for the elite, followed by the Quarter turn and the half turn fittings meant for  people looking for more economical range. 7P’S Product: Product of the company as is defined in company’s introductory chapter is a sanitaryware product having mainly  extraordinary features like twin flush water saving product, soft close seat cover, shower temple product. This product talks about giving a spa foot massage and inbuilt Jacuzzi unit which give experience artificial water waves and facility like radio and telecalling with six body jetspray.Price: Prices  of  the  product  and  services  offered  are  competitivecompared to our competitors products and also provide value for money to the customers. Because as we talked  in  the  earlier  Ã‚  paragraph that features provided in the products are very uniqueand are having low cost so finally company becomes best cost  provider in the  market. Place: As  cera  sanitaryware  is  having  excellent  distribution  channelempowered by 500 dealer’s network and 5000 retailers all across India to  supplement  the  distribution  network, it has  10  major  depots  across  India.It  has  7  zonal  sales  &  service  offices,supported by another 28 sales offices, 7 bath studios strategicallylocated in major cities across India. To capitalize on the growth market for premium products, Cera has entered into an exclusivemarketing  agreement  with  Italy's  luxury  brand  Pozzi-Ginori  tomarket its designer sanitaryware in India. Promotion: Cera sanitaryware ltd. has always been proactive in promotional activities for increasing thebrand awareness among the consumer so the company has promotional scheme directedtowards consumer as well as its partner (dealer). Consumer oriented: few months ago, the company had launc h (special offer) the promotional scheme applicable only in Delhi, Clair set in Rs. 3999/- for only one month. †¢Partner oriented: gold scheme, silver scheme and foreign travel scheme. People: In ceramic industry as goods are produced and prompt service is given to the people i. e. employees need to be highly trained and qualified. So requires good qualified and expertise employees to this competitive industry. Cera sanitary ware has achieved a good sense of the same by employing highly qualified employees like M. B. A. nd other Marketing specialized. Physical Evidence: Cera sanitary ware is providing catalogs to their customers as a physical evidence of  purchasing the product. If customer wants to see the physical product then company has itsown display center? Cera bath studio? in metro cities of India. Process: This last step of marketing mix of  Cera sanitary ware includes following points to be done for making the product available to the  customers. †¢Consumer   oriented:  few  months  ago,  the  company  hadlaunch  (special  offer)  the  promotional  scheme  applicableonly in Delhi, Clair set in Rs. 3999/- for only one month. Partner  oriented:  gold  scheme,  silver  scheme  and  foreigntravel scheme. Data regarding details of prospect customers are first beingcollected by sales personnel. †¢These personnel then make calling and getting appointmentsfrom prospects to explain product and services. †¢Ã‚  Next  step  includes  meeting  and  explaining  product  andservices. †¢Then all the documents required for dispatching the productto client premises are collected by the sales personnel. †¢These all documents are then submitted to Head Office at Ahmedabad. †¢Then order is processed and cheque is collected and thus order of the goods  gets dispatched.STP of SENATOR COLLECTION Segmentation: The segmentation of SERA products has been done as follows: †¢ Hig h End Segment †¢ Lower and Upper Middle Segment †¢ Mass Market Segment These segments are keeping in mind the income levels, taste and preferences. Targeting: For the Senator Collection CERA has targeted the high end segment with unique feature like shower temples, Jacuzzi and sensor technologies. Positioning: It has positioned the senator collection as a premium brand and effectively did so through its TVC ad campaign. Appendice 2: Portes Five Forces Model Rivalry Among Existing Players:There are about 20-25 organized players and high percentage of unprganized players whose market share is very high. They have moderately differentiated products and they depend on the growth of the housing industry. Bargaining Power of buyer: The buyer has a wide range of products to choose from and information about the products is easily available. The switching cost is very low. Thus CERA needs to increase its awareness as bargaining power of buyer is very high Bargaining power of Suppl ier CERA is moderately dependant on its suppliers as there is limited number of suppliers in the marketThreat of new entrants The industry entry is difficult due to high cost of set up and manpower, non availability if materials. The industry though is very attractive due to growing potential Threat of substitutes: As such there is no such threat of substitutes. Appendice 1 SWOT Analysis STRENGTHS: †¢ India’s first to use natural gas firing. Direct connection of natural gas from GAIL has certainly helped CERA in better margins. However, this is only one of the several advantages. CERA has captive power plant using natural gas. CERA also has wind turbines.Thus CERA is not dependent on government electricity board for its power requirements. Others will take a long time to catch up. Further, CERA is getting natural gas on very cheap rate directly from the ONGC oil fields, which will continue to be cheap, wherein others are getting imported LNG which is three times costlier than what Cera is getting. †¢ India’s first to launch twin flushtechnology ; 4 liters flush WC. We have twin flush models that on an average consume only 4 liters of water, against the others which can use up to 6 liters every flush. That quantifies to 50% of water saving.With water scarcity in urban areas, there are a lot of initiatives that have already been taken by Metros like Mumbai. Others will have to soon follow in order to save water. †¢ Wide product range. Capitalizing on a strong brand image and an evolving market for bathroom products, CSL expanded its product range to other related products like shower panels, shower cubicles, shower temples, bath tubes, whirlpools, bath fittings etc. , which makes it a total bathroom solutions provider. †¢ Huge distribution network. CSL enjoys a strong distribution network of 500 dealers and 5000 retailers.To supplement the distribution network, the company has several depots and zonal offices across India. This will help the company in increasing its market share. WEAKNESSES. †¢ The company has only one manufacturing plant at Kadi, Gujarat. While its nearest competitors HSIL and parry ware has more than one manufacturing plant strategically located across different parts of India to bridge the gap between demand and supply. †¢ Large unorganized existence. †¢ Low R;D for product innovation. OPPORTUNITIES †¢ Rising domestic demand for tile, sanitary ware and table ware.

Commemorating Black History Month essays

Commemorating Black History Month essays Commemorating Black History Month During the past, African Americans have suffered injustice and discrimination due to their race. Some of the most prominent figures during our history are DIana Ross, Sojourner Truth, Mary Mcleod Bethune, Alice Walker, Langston Hughes, and Martin Luther King. They have fought against prejudice and opened up doors for others. Some stirred the beginnings of freedom and equal rights for all. They were all very important figures in American History. They are a part of the people who formed this nation to be what it is today. I specifically chose people like Mary Mcleod Bethune, Alice Walker, And Langston Hughes because of their contribution to our society.Mary Mcleod Bethune Mary McLeod Bethune, born to former slaves a decade after the end of the Civil War, devoted her life to ensuring the right to education and freedom from discrimination for black Americans. Bethune believed that through education, blacks could begin to earn a living in a country that still opposed racial equality. She started her own school and continuously fought segration where she saw it. More than that she served presidents from Coolidge to Roosevelt as a Advisor of Minority Affairs. She succeeded politically as well as in her own community, she endlessly worked in what she believed in . Alice Walker and Langston Hughes are not only the best african American writers but they are the best writer this nation has produced. They have touched people spiritually and mentally through their writings. And also participated in Civil Righ ts movements of their time. They were one of the very few Black writer of their time and paved the way for others. Other eminent African American Figures figures in History are Diana Ross, Martin Luther King and Sojourner Truth. Diana Ross is one of the most successful African Americans and has contributed a great deal. She paved the way for other African Americans and women in the music industr...

Sociology Essay Example | Topics and Well Written Essays - 1250 words - 1

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Business strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Business strategy - Essay Example To begin with, it would be vital for the company to clearly define its mission statement before venturing into the emerging market. This can be achieved through use of strategic analysis, which allows the company to formulate necessary measures that would help it develop and maintain high performance in the market (Collis 1999). In this regard, it would be crucial if the company evaluated factors that would influence its operations in the emerging market. Such evaluations would involve PEST and SWOT analysis. These are crucial in that according to Green and Keegan 2012, in every market, there exists market forces, which dictate operations in the market. In regard to the company in the new market, both internal and external factors need to be assessed comprehensively. For example, it would be vital for the company to know if issues like management or working capital would act as barriers to emerging successful in the new market. Since clothing industry has many players in the market, it would be crucial if the company assessed external forces like environmental and other factors beyond the company’s control (Hill, & Jones 2010). Therefore, such evaluations enable the company to come up with measures to overcome them. SWOT Analysis It is apparent that venturing into a new market calls for strategic planning in order to develop and establish a strong, competitive advantage. However, one of the major factors that determine how to go about the business is the line of business a company is intending to deal with (Hill, & Jones 2010). In this regard, the business is able to analyse the market in relation to services or products intended to be offered in the market. It is, therefore, necessary to analyse factors that would determine the performance of the products offered. Among these factors are strength, weaknesses, opportunities, and threats of the business. Strengths The clothing industry can be argued to be a fascinating business only if business entities a nalyse the strength of their operations in the emerging market. Some of the factors to consider include the performance of other brands. For example, it would be vital to study how other brands perform in the market. In light with this, evaluation of the strength of other brands would involve assessing the quality, quantity, and customer service (Green & Keegan 2012). For example, this would involve assessing other men clothing brands. One of the strength of Versace is that venturing in Southern Sudan would give it an opening to develop a mutual relationship with customers by a way of offering best quality products (Todeva 2006). The products should also be adequate and steady in order to satisfy the demand of the market. For example, the company may decide to offer a variety of Versace designs, which would cater for needs of every age group in the market (Hill, & Jones 2010). This would be beneficial in such a way that unlike in other brands where they deal with a niche market, Ver sace will have the advantage of meeting the needs of all men in the market (Bohm 2009). Additionally, Versace may not require a large capital to establish a business in Southern Sudan. Therefore, it would be beneficial for Versace to establish a business in such a market since less capital would be needed. Weaknesses It is apparent that establishing a business in an emerging economy could be tricky in a way. This is arguably true because unlike in an already established economy where the company